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UFC behavior change 2003


UFC

INTENTION:

Provide educational and inspirational content to UFC team members, staff, fans and global partners. GOMOJO seeks to partner with UFC to enhance The Centers for Disease Control and Prevention High Impact Community Based Strategy to END AIDS, by providing a device to PROTECT YOURSELF AT ALL TIMES!



HOW:







GOMOJO uses cause related marketing initiatives as a revenue generating source targeting our product to consumers and stakeholders. As the name implies, we intend to apply our integrated marketing campaigns for the cause #AIDSFREEGEN. We use our graphic design skills within the company linked to the development of behavior change communication materials such  as calls to to action, statistics to bring awareness, etc.








GOMOJO’s integrated marketing communication is an aggressive marketing plan that uses and captures an extensive amount of customers, businesses and government agencies and partners information for setting and tracking the marketing strategy into AIDSFREEBOOK and sales of MOJO Lifesaver.

collaborate and to continue efforts to improve communication and coordination to close these gaps and overcome barriers.

GOMOJO is changing advertising, public relations and marketing, and it has made some people who work in such business mad as hell. But IMC is a common-sense idea. Instead of dividing all the communication into several overlapping departments, organizations and local business we will use one strategy for everything, making all the communication solid with one message and one strategy.


#AIDSFREEGEN


Since there is one message everyone from the street vendors to the government agencies into corporations reception to the CEO can be a salesperson for that message.



Vertical integration-we use the combination in one company of two or more stages of production normally operated by separate companies



Internal integration Marketing-with local Community and health based organizations offering testing locations, condom distribution and healthcare providers.


Supply chain management (SCM) is "the systemic, strategic coordination of the traditional business functions and the tactics across these business functions within a particular company and across businesses within the supply chain, for the purposes of improving the long-term performance of the individual companies and the supply chain as a whole.


design, planning, execution, control, and monitoring of supply chain activities with the objective of creating net value, building a competitive infrastructure, leveraging worldwide logistics, synchronizing supply with demand and measuring performance globally.

INCREASE THE AVAILABILITY AND REACH OF MEDIA CAMPAIGNS



Create advertisements that demonstrate that while HIV can be treated effectively, living with HIV SUCKS!


Develop campaigns that feature celebrities, athletes, and politicians getting tested for HIV


Develop more HIV prevention materials in Spanish.


Encourage discussion of condoms in movies and television shows


Include information about HIV/AIDS prevention at gas stations, grocery stores, and bus stops


Include prevention messages in restrooms of bars/clubs, airports, and casinos


Expand media campaigns to portray safe sex in a healthy, fun, sexy way


Reinforce safer sex messaging on a variety of media outlets to reach diverse populations, including those with a focus on Latinos/as and African-Americans

PROTECT YOURSELF AT ALL TIMES CAMPAIGN

http://thecenterlv.org/videos/protect-yourself-at-all-times
Las Vegas, Nevada — The Ultimate Fighting Championship® and The Gay and Lesbian Community Center of Southern Nevada (“The Center”) have announced a dynamic new partnership, designed to raise awareness of the realities of HIV among young individuals under 30 years-old.
In the 1990s, there were major breakthroughs in both the treatment of and education about the HIV pandemic. Because of anti-viral drugs, HIV is no longer the death sentence it once was; and because of the tremendous mainstream media focus on the disease in the 1990s, there was an educated population who practiced safe sex. The result was infection rates fell significantly.
However, over the last 15 years, complacency has set in, resulting in a younger generation ill-informed about the dangers and realities of the disease. The Center for Disease Control and Prevention stated the ignorance of young Americans on the realities of HIV and AIDS is “shocking”, “astonishing” and “just unacceptable”. Last year, half of the 50,000 Americans infected with the disease were under the age of 30.
The UFC and The Center are now picking a fight with that ignorance by launching an awareness campaign called “Protect Yourself At All Times”.
UFC COO Ike Lawrence Epstein said: “As someone who grew up in the 1980s and saw the disease beaten back with education in the 1990s, I was stunned to learn from our friends at The Center that HIV is still having such a dramatic impact on young people. No other sport reaches the under 35 demographic like the UFC does and the UFC felt a duty to try and do something about this situation.
“It gives me great pride to announce the UFC will be partnering with The Center, LBGTQ+ and other organizations for a project we are calling “Protect Yourself At All Times”. This will be a local, national and ultimately international campaign designed to educate the UFC’s vast core audience of individuals under 35 about the realities of HIV.”
Robert (“Bob”) Elkins, CEO of The Center, said: “HIV stopped being a ‘gay issue’ long ago but, unfortunately, it has now very much become a ‘young issue’. The jarring fact is that young gay men are becoming infected at a much higher rate. The lack of both awareness and accessible information for teenagers and young adults is truly frightening. It’s like the 1990s never happened in terms of education and public awareness. In the UFC, we have the perfect partner to fight this ignorance, and we thank them for joining us in this battle.”
Protect Yourself At All Times has two key messages:
  • Get tested to know your status
  • Protect yourself with safe sex practices
UFC Hall of Famer Forrest Griffin will serve as a spokesman for the campaign. He said: “I had 15 fights in the UFC Octagon during my career, and before each and every one of them, I had a HIV test. I’m encouraging everybody to show themselves and their partners the same respect I showed my opponents by getting tested and protecting themselves at all times.”
UFC No.5 ranked women’s bantamweight Liz Carmouche, who is also a spokesperson, added: “There’s a feeling of invincibility that comes with being young, with being fit and the prime of your life. But I learned when I was in the US Marines just like I’ve learned as a UFC fighter, no-one is invincible, and that you have to project yourself at all times.”
The on-going Protect Yourself At All Times campaign will be rolled out during the lead-up to World AIDS Day on December 1 and will include:
  • The UFC will fully support The Center’s LGBTQ+ programme, which offers free HIV tests to the wider Las Vegas community
  • UFC athletes and personalities visiting centers nationwide who offer free HIV tests and educational initiatives
  • The UFC will be creating public service announcements which will be distributed across its powerful media platforms
  • The UFC will also be donating promotional inventory to the campaign, beginning with a full-page ad in next month’s UFC 360 magazine, and ask its partners to donate similar space to raise issue awareness.
For more information on The Center’s efforts with LGBTQ+ visit www.lgbtqpoz.org.



GOMOJO: PROTECT YOURSELF AT ALL TIMES


INTENTIONS: To partner with UFC to enhance The Centers for Disease Control and Prevention High Impact Community Based Strategy to END AIDS, by providing a device to PROTECT YOURSELF AT ALL TIMES!

TEAM GOMOJO is extremely excited about UFC joining forces with The Gay and Lesbian Center in Downtown Las Vegas to bring awareness to the increasing rate of new HIV/AIDS infections, especially young people.

We are so impressed that the UFC organizations bravery in using their “macho” image, developed over years of effort, to materially assist in fighting a disease with an unfavorable image and is to be commended.

We are proposing the campaign be enhanced this coming year (ending with AIDS Awareness Day next December) by adding a product for presentations in select cities on the UFC schedule.

SCOPE

Provide information and statistics for 12 scheduled cities the UFC events are located


Assist in planning of the UFC’s event locations and the best local organizations to partner and maximize efforts, in accordance to the global and national HIV/AIDS strategy for achieving an AIDS FREE GENERATION.


Implementation of a HIGH IMPACT prevention strategy, as a suggestion maybe the Ring Girls could promote the condom key chain slung from her hip in UFC colors or event designs.

We appreciate the opportunity to join your campaign needs. Please respond to this email and we can discuss MOJO Bag costs and design elements.

We truly believe our system is A PERFECT MATCH to coordinate and bridge UFC and ALL SEXUALLY active persons, regardless of sexual orientation or preference.

In addition to selling at events we could place the MOJO bags on the UFC store links listed below:

http://www.ufcstore.com/MMA_Accessories_Keychains

http://www.ufcstore.com/MMA_Accessories_Travel

Success of the awareness project is dependent not only on the campaign, but also on mobilizing safe sex kits, collaborative efforts, and willingness to work as a team.

Love Always,




#GOMOJO



Calls for Action
Community Las Vegas, NV, USA

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